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Mc TaxMan 15 second tv ad


Mc TaxMan and Some Sussu were the first Luolaihmiset (Cave people) characters for brand marketing. Brought to life by Folk and Otto Productions.

This is just one of the dozens of tv and online video ad I made, but this one using the projections screen was my favorite one. I really love to work on projects when I need to learn something new or solve problems like on this one I had to create the graphics for the projection screen while the video has some distortion and a shadow on top of the screen. Originally I was masking out the shadow part because realistically that part wouldn't show up at all, but ultimately we thought it looked better without masking.

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