Businesscard design: Verkkokauppa.com

December 18, 2020
Verkkokauppa.com - Business cards

A new business card I designed for Verkkokauppa.com. When I designed these we didn't use the black background much yet, but the original inspiration came from in-store wall design our other graphic designer Kira Aimo designed and I thought it would look really good all over Verkkokauppa.com brand and I'm happy that that's exactly what we have been doing for the last couple years.

Verkkokauppacom-businesscard-front
Verkkokauppacom-businesscard-back

Another new design element is the use of V logo. When I started working at Verkkokauppa.com we used V logo only on our website. Soon after I started making digital signage content for our in-store advertising and outdoor advertising I soon noticed that our wide logo was way too small in vertical monitors. Especially on LED 1080x1920 monitors because the wide logo just has too much squeezed in it. So I asked permission to start using the V logo in vertical ads and that opened doors for using it more and more. Today we use in all the time from TV Ads to printed posters.

Verkkokauppacom-businesscard
For the text side we used glossy varnishing to pop out the V from the logo

In the end, we didn't end up using this new design, but I think it was only because it was just too early for it. We didn't use these elements when I designed the new cards, but times have now changed since then and now these would represent the brand much better as we have begun using these elements further.

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